Search Engine Marketing (SEM)

Paid Search accounts for close to 50% of Australian online ad spend and continues to grow.

Search is the thread that runs through all brand connection, customer experience and, on and offline purchases and is an important part of a business’ marketing strategy.

It’s low cost of entry makes it an accessible media channel for small businesses with limited budgets.

94% of consumer research online before buying, often researching in-store on their mobiles. Reliance on Search means that 40% of shoppers won’t buy a brand if they can’t find it online.

In Australia, 94% of searches are on Google Search Engines.

Paykel’s Google ads specialists use Google Ads latest planning and measurement tools to build and optimise campaigns that meet our clients’ objectives and goals eg leads, sales, web traffic, find potential customers, reach existing customers.

Things to consider:

  • What are my Business Objectives/Goals?
  • Who is my audience and what is their behaviour?
  • What is my audience searching for and how?
  • What is my audience’s buyer journey?
  • What are my audience pain points and how can I provide solutions?
  • What do I want my audience to do (outcome)?
  • What is a click on my site worth?

There are many targeting options for Paid search ads including:

  • Audience Targeting eg demographics, interests, life stage
  • Re-Marketing to users who have visited but not converted on previously browsed sites
  • Location Targeting
  • Date and Time Targeting
  • We work with our clients to make the process of achieving a successful Paid Search Marketing (SEM) campaign easy.

Clients we work with

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Paykel Media

Advice you can trust

Welcome to Paykel Media Agency, an independent media strategy, planning and buying specialist, providing clients, creative agencies and PR agencies with exceptional media expertise; adding value beyond what is expected and integrity in how we do business; all delivered by an extraordinary team.

Paykel Media is committed to fulfilling our clients’ business objectives not just delivering media metrics. We offer the full suite of media services to our clients or we can tailor the service to suit any requirements.