Although sales of some magazines has declined, Australians still love reading them.
Research shows they are the most trusted source of information on brands and products.
Most publications are available and read across multiple platforms and access a deeply engaged audience for brands. Some also provide mass reach particularly with women, for example, the Australian Women’s Weekly and Better Homes and Gardens have a readerships of over 1 million women.
What is interesting is the growth in the specialised titles which appeal to niche interests from photography to weddings.
There is a magazine for anyone’s interests; who could forget Bacon Busters, for pig hunters.
The magazines with the biggest readership figures are actually custom magazines produced by supermarket giants Coles and Woolworths. Each title has almost double the readership figures of the Australian Women’s Weekly or Better Homes and Gardens.
Magazines provide readers with in-depth information, in a portable form.
They engage, inspire and influence and have a longer life than many other mediums.
At Paykel we have worked with many publishers to develop advertorials/give aways/competitions, native content or display advertising, which extend across the print and online ecosystem.
Welcome to Paykel Media Agency, an independent media strategy, planning and buying specialist, providing clients, creative agencies and PR agencies with exceptional media expertise; adding value beyond what is expected and integrity in how we do business; all delivered by an extraordinary team.
Paykel Media is committed to fulfilling our clients’ business objectives not just delivering media metrics. We offer the full suite of media services to our clients or we can tailor the service to suit any requirements.
Sales & Marketing, Jalna Dairy Foods Pty Ltd
Marketing Manager - Supplements
Marketing Manager at Viega