Research shows they are the most trusted source of information on brands and products.
Most publications are available and read across multiple platforms and access a deeply engaged audience for brands. Some also provide mass reach particularly with women, for example, the Australian Women’s Weekly and Better Homes and Gardens have a readerships of over 1 million women.
What is interesting is the growth in the specialised titles which appeal to niche interests from photography to weddings.
There is a magazine for anyone’s interests; who could forget Bacon Busters, for pig hunters.
The magazines with the biggest readership figures are actually custom magazines produced by supermarket giants Coles and Woolworths. Each title has almost double the readership figures of the Australian Women’s Weekly or Better Homes and Gardens.
Magazines provide readers with in-depth information, in a portable form.
They engage, inspire and influence and have a longer life than many other mediums.
At Paykel we have worked with many publishers to develop advertorials/give aways/competitions, native content or display advertising, which extend across the print and online ecosystem.
When looking for a media planning and buying agency we wanted a company which was small enough to deal one on one, but large enough to have all the skills and systems we needed. We saw consistency with Paykel Media and Jalna – both are privately owned and unlisted.
Paykel Media Company has a pro-active approach to media planning and always delivers solid brand insights and strategy. It is a true partnership which has seen continued sales growth, brand awareness increase from 58% to 81%, and conversion levels increase.
The team at Paykel work closely with us providing relevant and insightful research and strategies to ensure we are reaching our customers effectively. Their ongoing campaign management is smooth and stress-free.
Paykel has a long history of female focus marketing and advertising clients and we, at Integria, benefit greatly from that knowledge. Their on point research and great understanding of women and their consumption and purchase preferences means we are confident that our advertising messages work hard and provide value for money.
We enjoy partnering with Paykel to help us sustain and grow our business in a highly competitive marketplace.
We are very happy with the collaborative partnership we have formed with Paykel. The team is very responsive to our feedback and requests. They have shown initiative in testing new media avenues to deliver on our ongoing loop and learn approach. We see them as an extension of our marketing team. We are excited about the media possibilities available and how Paykel can help us to continue to grow our business.
Meares & Associates have used Paykel Media for their advertising placement exclusively since 2009. We were attracted to the Paykel team as a small but dynamic agency who would give us professional, personal attention with quick turnarounds.
Meares & Associates are marketers of rural property Australia-wide – a company which mirrors the services of Paykel Media. We give our clients quick, professional advice on property marketing and as such require the same from our service providers. The Paykel team are obliging, personable and at all times available to service our needs.
Savills Australia have a long and rewarding relationship with Paykel. We rely on Paykel for all matters of media advice, strategic planning and booking management.
Tony and the team are always willing to go the extra mile and not only offer excellent strategic advice, but fast and efficient systems to ensure complete control over the buying and booking process.
We appointed Paykel Media to develop and implement multi-channel advertising campaigns including media strategy and execution – negotiation, buying, optimising and performance measurement.
Our first campaign had a clear sales goal which was exceeded by an impressive 78% and still counting.
Paykel Media has delivered our campaign objectives based on strategic media thinking, a clear ROI and a level of service that continues to exceed our expectations.
We work with brands, creative agencies and PR agencies to meet their business objectives not just delivering media metrics. We offer media services that we can tailor to suit our clients' requirements.