The adoption of programmatic buying is still in its infancy with many people quite unsure of its definition. Google Trends shows that over the past 5 years Australia is ranked the 3rd most popular region searching ‘programmatic’ terms. Even further, these ‘programmatic’ search terms in 2014 have moved from curiosity to doubling in 2015 and 2016. And so, it is fair to say that programmatic is a growing hot topic in Australia’s media industry.