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MCN has developed a world-first private programmatic trading market called MCN Programmatic TV, built in conjunction with technology provider, AOL Platforms.

The platform uses MCN’s Multiview audience segments to provide the most sophisticated audience targets in the Australian market.

It is Australia’s largest TV audience measurement panel using return-path-data from 200,000 anonymous homes, combined with 10,000 opt in homes to deliver comprehensive consumer insights.

Multiview has partnered with Quantium to deliver insights based upon “actual” consumer behaviour, in addition to claimed behaviour from the 10,000 survey homes.

What It Means

The ONE by AOL:TV platform gives Paykel access to MCN’s premium inventory from our desktop, using the interface online, for traditional linear TV spot buys, complementing and enhancing our TV buying relationships. It provides advanced TV spot optimisation and measurement across 47 Multiview segments as well as OzTAM demographics.

The automated platform brings speed and efficiency to TV buying.  It gives us the ability to access a wide range of data beyond traditional age and gender demos.  KPI’s are easily established based on agreed projections and CPMs, campaign parameters are easily adaptable and generated dynamically and automated weekly tracking, data visualisation and reporting transparency provides a complete picture for us and our clients.

http://www.mcn.com.au/innovation-technology/programmatic-tv

Speak with us for more details!