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We are a media agency like no other.

Our Journey

  • 1999

    Paykel is opened for business

  • 1999
    2009

    • Secures Media Accreditation
    • Member of the Media Federation of Australia
    • Joins the IAB (Interactive Advertising Bureau)
    • Subscribes to SMI (Standard Media Index)
    • Launches Paykel Transact
    • Team of 12
  • 2009
    2020

    • Enters Australia’s top 20 billing agency rankings
    • Media billings reach $100 million
    • Paykel Melbourne Opens
    • Paykel programmatic trading desk launched
    • Involved in pro-bono work for the Be Centre
    • Introduced a TV Optimisation tool
    • Full digital offering – across social, search, programmatic
    • Acquired by Active International
    • Team of 18