Paykel is a team of media experts, driven by a desire to exceed your expectations
At Paykel, we are committed to working with you. No matter how big or small your budget. You’ll talk to people who know who you are, understand what you are trying to achieve, and try their best to give you outstanding service – every time!
Group Managing Director
Cameron Swan started with the company in 2009 where he joined as the Business Services Manager responsible for client fulfilment and trading relationships. Cameron gained an invaluable experience in a number of key areas in the media business and in 2015 Cameron was promoted to Managing Director. Under his leadership the team at Active International and Paykel Media are working hard to deliver high advertising value to brands through innovative and bespoke business solutions growing the industry further.
Managing Director, Paykel Media
Tony Paykel has led the organisation since 1999. He has a steady and consistent demeanour which he applies to all situations that arise within the business. His guiding principle is “nothing’s too difficult”. This translates into the highest level of professional service, which brings many benefits for clients, our media partners and the Paykel team.
General Manager (Syd)
Caroline is passionate about understanding what motivates people, whether it be her team, her clients or consumers. Although the media landscape has changed drastically since Caroline commenced her career over 20 years ago, what she values has not – exceptional client service, teamwork and doing the right thing for her clients and the people she works with.
General Manager (Mel)
Scott has worked in the industry almost 20 years and after working in large agencies across the region is glad to be home working for a company where he can talk directly to the boss! Working across the varied markets across Asia means that Scott has a deep appreciation for the nuances that occur in human behaviour and different personalities that working in media brings you in contact with. And more importantly, how media can have a positive impact and change people’s lives.
Human Resources Director
Kylie is a passionate and hardworking HR professional with over 17 years’ experience working across a broad number of industries both within Australia and Internationally. Kylie's HR approach is solution focused and innovative and brings to Paykel Media a vast experience in HR, Recruitment, Project Management and Training.
Head of finance
Sean is heading the financial operations, providing strategic financial guidance to both the Paykel and Active teams. Sean’s career in CFO / Finance Director roles across many large multinational and local company environments spans Advertising, Media, Digital, Marketing and Communication industries.
Wendy has been in the ad industry for over 25 years and still finds it interesting! She loves a deep dive into Roy Morgan’s databases to pull out interesting bits of information that will excite her clients and loves the way media tools have evolved over the years to make her job entertaining and efficient. She loves working and sharing with the friendly team at Paykel, particularly when there’s a good beat coming through the sound system!
Digital Account Director
Originally from the North of England, Nina has over 16 years’ experience in media across both local and international markets, in both traditional and digital media channels. Nina has integrity in spades which she uses to drive the best possible outcome for clients in support of their business goals!
Christelle completed a Bachelor of Business & Commerce (Accounting) at the University of Western Sydney in 2009 and has recently advanced to CPA status. Christelle’s role as Management Accountant encompasses working closely with the Head of Finance, providing necessary analyses to aid the decision making process.
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