About us

Paykel is a team of media experts. Driven by a desire to exceed your expectations

The best solutions come 
from working collaboratively

At Paykel, we are committed to working with you. No matter how big or small your budget. You’ll talk to people who know who you are, understand what you are trying to achieve, and try their best to give you outstanding service – every time!

Meet the team

The power
of the
right team

At Paykel we have attracted staff from multinational agencies who share the same values and beliefs that there is a better way of working.  As a result, Paykel has low staff turnover, which means our clients have consistency with the people they deal with. Experienced staff who know and understand the challenges our clients face, built over the years.  It is an important industry difference, one which Paykel is proud of.

Join our team

Although we rarely have people leave, you never know. If you would like to see if there is a role available please send your CV to caroline@paykel.com.au

Our Journey

  • 1999

    Paykel Sydney office opened

  • 2002

    Secures long term clients:

    • Epson (2002)
    • Savills (2003)
    • Nick Scali (2005)
    • Jalna Dairy Foods (2008)
    • Meares and Associates (2009)
  • 2006

    Subscribes to Roy Morgan Research

  • 2010

    • Appointed to run the NSW ALP advertising campaign for the 2010 state election
    • Member of the Media Federation of Australia
    • Joined the IAB (Interactive Advertising Bureau)
    • SMI Subscription (Standard Media Index)
  • 2012

    Enters Australia’s top 20 billing agency rankings

  • 2013

    Billings hit $100m for the first time

    • Purchase of Ballyhoo Communications Melbourne
    • The Paykel Team Participates in the AdNews Challenge
  • 2014

    Paykel Melbourne opens

    • Purchase of Hot Croc Advertising Cairns – adding creative and web capability
    • Set up Paykel Trading Desk for online programmatic trading
    • Invested in online measurement tools AdRelevance;
    • Subscribes to Nielsen Online Ratings
    • The Paykel team Participates in the AdNews Challenge
    • Paykel team volunteers at the BeCentre Charity fundraiser
    • Team grows to 13
  • 2015

    Purchased first TV and mobile sync campaign

    • Moves to larger premises in Nth Sydney after 15 years in Myrtle St
    • Expanded offering into social media
    • Paykel team volunteers at the BeCentre Charity Ball
  • 2016

    First programmatic TV campaign

    • Used Influencers to promote client products
    • Introduced a TV Optimiser buying tool
  • 2017

    Purchase of boutique media agency The Media Kitchen in Melbourne, integrated into Paykel

    • Pilot agency for automated Radio bookings
    • MFA Digital Foundations Certification for all employees
    • Team grows to 19

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